I’ve been working on a marketing postcard for the photography arm of my business.

Now because *I* am the client, AND the designer, it gets really hard! I can’t stick to my own brief, and I keep changing my mind. I eventually forced myself to pick a colour swatch from Adobe Kuler, and stick to it. I also went with a more elegant background, with a more modern shiny twist to the photographs in the foreground. I think things would be much easier if I were designing a marketing postcard for a Tacoma car accident lawyer! Because at least then *they* would have the final say.

It is indicative of the kind of photography that I do anyway, classic, beautiful, with a modern edge, so I suppose the brief is bang on! Well, at least I hope that my clients (both existing and new) will respond to it, and make bookings.

The back of the postcard contains details of my latest rates, and services, and of course all my contact details.

I’m tempted to add some contact details to the front page, and then turn it into a magnetic photo frame (the existing photographs get cut out) for people to put on their fridges with their favourite photos. It’s a good way to keep my contact details front and centre in their daily lives.

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