This Flyer Design project has certainly been very interesting, and has made me feel like I’m really continuously learning from the process. One can become set in ones ways and ones own tastes very quickly, and yet, it can be so liberating at the same time, with advertising design, to just LET GO and let the design take you where it wants to take you. You end up trying things you would have been hesitant try before, and then, better yet, end up really pleased with the results!
When designing flyers, you have to remember the purpose of the flyer and keep it central to your design process. It is after all advertising design, and it’s purpose is to increase the business of the person that you are designing the flyer for.
Here are the two most recent samples, that were shown to this client, I’ve since received feedback, and know where we will be going with the final piece, but since I don’t want anyone to miss out on ‘the graphic design process’, I’m going to show you all the pieces in order, until I finish the last one, and post it here in it’s complete form.
If you want to view this project from it’s outset, follow these links for Phase One, and Phase Two to view the flyers as they’ve gone through the process.
From here, we’ve taken a more direct view of the still images (from the clients portfolio of work) and put them into shiny metallic buttons. This is in keeping with the clients desire for a sleek/chrome and rich texture. It’s helped to unify the images as a whole, and yet, make them stand out at the same time.
This second version below, we removed the large call to action (call bejamin, matthew or thembisa) and played around with the font sizing slightly. Less being more in this case. We also added some more images from the clients portfolio in order to make a final selection for the final draft.
See below:
I’m due to send out one more proof on this, to the client, then I’m off to the shops to get a heart pendant necklace by the time I’m back later, it should be feedback time and the production of final draft. Designs for advertising and marketing purposes must ultimately lead to increased business for the client, so it has to be absolutely perfect, as with any other graphic design project. If it’s the first thing a potential new client sees, then it had better grab their attention, be clear about what the business offers, and have enough clear information to warrant futher investigation by the potential client.
I will be posting the final draft as soon as it has client approval, and then moving onto my next project which is a logo design for an equine shiatsu therapist – which is going to be super, super exciting!
