Archive for June, 2009

This post is a direct follow up to this post about flyer design, so that you can follow the development of the flyers’ design as a work in progress.

Feedback from the original design was that the fonts were not working. The adjustments to the brief indicated that the preferred development style for the client should reflect a chrome/metal/sexy vibe against a backdrop of plush, gentlemans club type texture. For awhile I mulled over these two concepts, and wondered how to bring them together. It was hard to move past the immediate images that sprang to mind with the theme gentlmans club, and I had to try hard to clear my mind of all the cigar smoke, wood panelling and worn leather wingback chairs imagery that kept wafting to the forefront of my consciousness.

As is usally the case with my design style, I find it best to just jump right in and start designing, and then let the design take me where it wants to go.

I then save my images in various stages of completion, go back to an earlier saved version and then take the design in another direction. In this case, I repeated the action a second time, ending up with three samples to present to the client. This client is on the other side of the planet – so naturally the designs were sent by email.

Here are the three working samples currently:

I changed the background image texture, to this one, which was supplied by the client, and introduced a molten metal/chrome type globule at the top. The still images were removed from the original flyer sample in favour of this simplified version.

The second sample looked like so:

The metal globule from the above sample, was transformed into a frame, to neaten the overall look and feel. The logo and company name were placed top centre, to make it the focal point of the flyer, and coupled with the spotlight effect (black radial gradient applied to the background ‘red carpet’ texture added to the focal point.

The last sample was a departure from the above two (it’s usually good practice to just go with it, at least once, because you never know where you’re creativity will take you sometimes, and it’s often in a new, fresh direction which may or may not pay off).

Here I revisited the still image concept (taken from one of the clients corporate videos). Using the most captivating of the three images the client supplied, I echoed the blue orbs of the still, by introducing faded red bokeh type orbs over the texture, which iteself was played down by applying a black background, and lowering the opacity of the texture.

The red orbs are meant to recall the blurry look of lights in the distance.  A pure chrome finish was applied to the contact details and as a frame backing to the still image.

Still awaiting client feedback on this one.

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