Diversification In Practice
Everybody needs to diversify their business in this day and age.
I’m a photographer, who does image manipulation, moonlights as a graphic designer now and then, and who writes copious amounts of marketing material for various suppliers, as well as writing across a broad range of subjects on the web.
A local example of a business that took a look at itself a decade ago and today is a thriving diverse empire is Spier.
They started out as a wine estate.
They’re now a wine estate, with several award winning restaurants, they have a theatre, boutique hotel, thriving deli and picnic area attached and even a livery yard, and riding school. Aside from that they have a falconry, and a Cheetah conservation centre.
African Cheetah
Which is where I snapped this duzy of a photograph, right through the fence. It helps when you have a 300mm lens which can focus straight past the safety bars! Now of course these guys don’t have to hunt for their food, and can’t get up to full speed in their current enclosures, but they still maintain healthy weight without the need for diet pills
So in all they’re a good example of why diversification can take your business to knew heights, allow you to reach more clients, or keep your existing clients coming back for more of the same – or something new.
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